NEW YORK—PM360, a leading trade magazine for marketing decision-makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Deerfield Group as its Trailblazer Awards 2024 OTC Gold Winner.
The launch of Eucerin® Face Immersive Hydration marked a defining moment for the brand and Deerfield Group. While it showcased the scientific expertise of Eucerin, it also propelled the global brand into the competitive U.S. facial skincare market. This launch signified the first of many steps in transforming Eucerin from a legacy, body-focused brand into a modern, dermo-cosmetic master brand: Say hello to the new face of Eucerin.
The omnichannel campaign strategically engaged clinicians through targeted publications, sales enablement, non-endemic platforms, and more, reaching them wherever they were. This groundbreaking launch set a new standard for over-the-counter product introductions and laid the foundation for what’s to come from Eucerin and Deerfield Group.
“Success is not the work of one, but the result of many,” said Martin Frey, DFG Vice President and Executive Creative Director. “This award reflects the dedication, craftsmanship, and passion of every team member—especially our partners at Beiersdorf. We’re deeply grateful for the recognition and are excited for what lies ahead.”
Since 2009, the PM360 Trailblazer Awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. Initiatives are selected in 17 distinct categories. Both Silver and Gold Winners were selected in each category for their ability to stand out in the complex, ever-changing healthcare environment, and were judged on content, format, success in reaching the targeted audience, and overall quality.
“At the start of the award submission process, we challenged potential candidates to show us how they imagined a better way to communicate and engage with HCPs, patients, caregivers, payers, and any other healthcare stakeholders over the past year,” said Anna Stashower, CEO and Publisher of PM360. “The 34 winners within our Initiative categories truly surpassed our highest expectations and demonstrated how empathy, innovation, and a little imagination can result in powerful and difference-making campaigns and programs.”
In total, 63 winners were named across eight overall categories: Companies of the Year, CEOs of the Year, Products of the Year, Marketer of the Year, Marketing Team of the Year, Lifetime Achievement, Brand Champions, and Initiatives. The winners were honored during a gala on October 1, 2024 held at Gotham Hall in New York City. The winners are featured in the November issue of PM360 and on www.pm360online.com.
About Deerfield Group
Deerfield Group is a full-service integrated marketing, advertising, and communications agency providing innovative solutions for pharmaceutical, biotechnology, health tech, and consumer health companies. Deerfield’s solutions are designed to meet the unique needs of healthcare organizations at all stages of their life cycle. At the core of Deerfield’s philosophy is the science of storytelling, powered by data-driven insights to deliver measurable results for clients. The company provides a full spectrum of marketing and communications services: insights and strategy, creative and digital, omnichannel marketing, media, public relations, data and analytics, sales enablement, and print management. The company's Agency of Brand® model integrates these offerings to deliver full-service marketing and digital solutions at scale. Learn more at DeerfieldGroup.com.
About PM360
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.
The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.
By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.
