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Dissecting the anatomy of marketing

And powering brand stories of life science innovation

November 17, 2023        News

Dissecting the anatomy of marketing

At Deerfield, unbiased is kind of our brand – a philosophy we don’t just subscribe to, but were built on. Our proprietary Agency of Brand model was founded on the radical idea of unbiased collaboration. And this credo has allowed us to continue redefining healthcare marketing to set a new industry standard.

Our latest collaboration? The 2022 acquisition of Verge Scientific Communications, a Virginia-based brand strategy and strategic communications agency dedicated to shaping the stories of emerging and pioneering health and science-driven companies. This in-house partnership has expanded the capabilities, services, and expertise our agency can provide for our clients – at every stage of their brand’s life cycle.

So what, exactly, does this mean for our clients? Deerfield still serves as an unbiased marketing partner for health and life science brands, just with a few extra experts. By adding these scientific storytellers to our team, we’ve strengthened our ability to build and nourish brands that last. Through ownable identities, compelling narratives, and smarter solutions, our unbiased and dynamic collaboration provides lifelong brand support, from pre-commercial scientific strategy to post-launch product branding. Let us explain:

Deerfield and Verge Scientific Communications are passionate about pushing the limits of what an agency can do to help clients discover what’s possible through unbiased collaboration. Driven by science and powered by technology, our integrated team of experts are ready to help them plan, execute, and deliver Agency of Brand-caliber work – together. To learn more about our holistic approach to healthcare marketing, listen to our episode of MM+M’s Agency 100 Studio Session podcast.

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